WLIEKAE isn't just selling clothes – it's like selling art pieces
That's because most of our outfits are made using China's cool traditional skills, which are super important cultural treasures. We use fancy fabrics like Xiangyunsha (that's a kind of silky stuff), Song brocade, and Yun brocade.
Most of our clothes are made from real silk Xiangyunsha. This unique Chinese silk comes from the Pearl River Delta in Guangdong and dates back to the Southern Song Dynasty. During the Ming Dynasty, Shunde started making and exporting Xiangyunsha, making it a big deal in Chinese silk culture. In the Republic of China era, after some tech improvements, products made with traditional Xiangyunsha techniques became super popular, especially from 1922 to 1925 when Guangdong's silk industry was booming. Shunde's Xiangyunsha was so famous it was sold in Europe, America, Southeast Asia, and even became a fashion hit in 1930s Beijing, Shanghai, and among overseas Chinese communities.
（"Bruce Lee is wearing fragrant cloud gauze."）
If you have Chinese roots, ask your parents or grandparents about it. They might have heard of or even worn Xiangyunsha!
Xiangyunsha's elegance and uniqueness attracted everyone, even famous people. Historical figures like Soong Meiling, Eileen Chang, and Bruce Lee wore clothes made from Xiangyunsha. Soong Meiling, a famous political figure and fashion icon, was widely photographed in Xiangyunsha, showing her love and respect for traditional Chinese culture. Eileen Chang, a literary giant, was picky about life's detailsand had great taste, which is why Xiangyunsha, with its unique texture and style, was perfect for her. And Bruce Lee, a legendary martial artist and movie star, wearing Xiangyunsha showed a cool mix of traditional and modern, plus the charm of Eastern aesthetics.
（"Soong Mei-ling is wearing fragrant cloud gauze.")
（"Eileen Chang is wearing fragrant cloud gauze.")
Why did celebs go for Xiangyunsha?
Well, it's got lots of perks! First, it's super breathable, making it cool to wear in hot summers. Plus, it's made using a unique process with natural scents, so it not only smells amazing but also keeps bugs and mold away. And it's so light and comfy, perfect for any event, whether fancy or just hanging out Xiangyunsha is more than just fabric; it's like a symbol of culture. Its history and craft show off China's amazing traditional skills and love for beauty. Over time, it's kept its traditional charm but also got a modern twist, mixing with today's fashion. In short, Xiangyunsha is a treasure of Chinese culture and craftsmanship. It's not just material; it's a symbol of heritage and innovation, showing the depth and breadth of Chinese culture. From historical figures to the modern fashion world, Xiangyunsha keeps turning heads with its unique beauty and practicality. As for TV dramas, like in "Story of Yanxi Palace," everyone talks about the elegant "Morandi color palette," the detailed costumes and makeup, and the incredible accessories. But what many don't know is that a lot of this beauty comes from Xiangyunsha.
("The TV drama 'Story of Yanxi Palace' features the imperial consorts wearing fragrant cloud gauze")
("The supporting male character in the TV drama 'Story of Yanxi Palace' is wearing fragrant cloud gauze")
In the show, everyone from the concubines to the ministers and even the emperor is decked out in Xiangyunsha. It's everywhere!
SONG BROCADE
Let's take a fun and simple trip back to the Song Dynasty in China, around 960 to 1279 AD. Picture a time bursting with art and culture, and there, shining bright, is Song brocade, a superstar product of that era. Imagine, Song brocade is like the ultimate luxury fabric. Picture craftsmen at their looms, weaving not just fabric, but something that looks like flowing gold and rainbows. The colors of Song brocade are super vibrant, with complex designs featuring dragons, phoenixes, and flowers. It's like an ancient version of an Instagram filter – fancy and full of stories. Why so special? Because Song brocade isn't your average fabric. It's handcrafted with the finest silk, and every inch is packed with the artisan's skill and dedication. In the Song Dynasty, it was often used for royal clothing and imperial items, showing just how precious it was. But Song brocade is more than a material thing; it's a storyteller of culture. With its intricate patterns and detailed craftsmanship, it shows off the aesthetic tastes, skill levels, and cultural achievements of the Song society. Basically, every piece of Song brocade is like a storyteller of the Song era. Today, Song brocade is not just a hit among historians and art collectors; it represents the essence of traditional Chinese culture, a thousand-year-old cultural heritage. Although modern Song brocade might not be as common as in ancient times, it remains an important symbol of Chinese craftsmanship, carrying rich historical and cultural values.